When a long-term client approached us to sell their 4-bedroom residence on Bourdillon Road, Ikoyi, in early 2024, the market had been sluggish for months. Other agents had advised them to reduce their price by 15%. We disagreed.

Our Approach

We commissioned professional photography and a virtual tour, prepared a detailed comparative market analysis, and listed the property exclusively through the Smart Estate MLS. Our targeted buyer database — over 1,400 active pre-qualified buyers — received a personalised property alert within 24 hours.

By day three, we had six serious enquiries. By day seven, four formal viewings were scheduled. By day 14, two competitive offers were on the table. We closed on day 28 — at ₦8M above the original asking price.

What Made the Difference

  • MLS exposure to over 1,400 verified buyers
  • Professional photography that elevated the presentation
  • Creating genuine competition between buyers
  • Expert negotiation that maximised our client’s final price

This is not an outlier. It is our standard. If you are considering selling, speak to our team before you accept a lower price.

Market Insights Author

Contributing author.